A timeless legacy

The next three years bring three key anniversary dates in Iowa State athletic history. These milestones will give Iowa State the opportunity to update their athletic vision by utilizing the most timeless historical elements to create a truly cohesive vision that recalls successful teams and experiences of past decades.

As always, let’s begin with Jack Trice.



This fall marks the 95th anniversary of Jack Trice’s heroic stand against the University of Minnesota and the enduring letter that launched a legacy. To date, there still has been no official recognition of his jersey number by Iowa State University, despite ample available research showing it as 37.

Past stories have shown how Iowa State can honor him through jersey design, helmet stickers, and more. The jersey number can either be retired or given to a special player on a yearly basis.

It is time to do something.




The following year brings a milestone birthday for our favorite feathered avian, born 65 years ago. Since his introduction in 1954, there have been various iterations of Cy, peaking with multiple variations during the 1980s, especially with Johnny Orr’s Hilton Magic teams.

The modern Cy logos have never been overly popular with fans and the vast majority of Cy merchandise features one of the four vintage versions. Thus, I took the best elements of each logo and designed an entirely new logo that feels entirely at home during any period of Cyclone history.

Introducing Timeless Cy.




This year brings the 125th anniversary of the beloved, unique Cyclones nickname.

Last year, the athletic department brought back the missing nickname logo by using the same designer previously tapped for the Cy logos. Iowa State’s willingness to listen to fan feedback and try new things should be applauded.

The current branding package is clearly cohesive and fills its mission well, but has struggled to gain traction with fans, partially because more popular alternates exist. In contrast to the current branding package, let’s see what a truly timeless set of logos could look like.

I tweaked the I-STATE logo to make the “A” and “E” outlines more legible, while getting rid of the bevels. The updated Cyclone logo by Friendan Design makes its appearance again, while my new Timeless Cy is paired with a slightly tweaked 1980s Cy head.



It’s time to be proud of our Cyclone history.

This entry was posted in Campfire. Bookmark the permalink.

Comments are closed.